What To Ask Yourself When Shopping for a Web Hosting Package

When you are trying to create an online presence, it is very important to choose the right web hosting company. Web hosting is the service that allows you to deliver your website to your target market as they type in your domain name. There are many online companies now and knowing the right questions to ask when getting a hosting package may be your edge against your competitors.

Know if domain registration is already included in your hosting package

Most hosting service like GoDaddy includes a free domain for every purchase of a year of web hosting. Registering your domain with the company that will host your website will also reduce the hassles that can result from having to import your domain to your hosting company. You can always as a professional to do this but will incur your additional costs.

Determine the number of websites that you can host with your hosting package

Some internet marketers have large number of website and can target many niches. Being able to host extra domain names at no additional costs can save you from purchasing a new hosting package for each domain you decide to register.

Check the percentage of your guaranteed uptime

When a web host experiences downtime, your websites are inaccessible and your company could lose money. Leading hosts will guarantee the amount of uptime – which should exceed 99.8% for the best companies.

Determine the level of service this hosting company provides

This should also include aspects like uploading files to configuring systems, hosting a website can be a tricky business. You need a company that provides world-class support when you need it. Before signing up for a hosting package, make sure the company you’re considering provides support through multiple methods: email, phone, helpdesk, knowledge base, and a customer forum. The best companies will offer 24-hour phone support in case of emergencies. When hundreds of thousands of dollars are on the line, you want to have this level of service.

Do they offer money-back guarantee?

Occasionally people run into web hosting companies that provide poor service or slow web servers. To prevent yourself from being locked into a year-long contract with a company that does not provide the level of service you need, make sure the web host you’re considering offers a 30-day money back guarantee. This is standard in the hosting industry, and nearly every reputable host offers it.

Design Ideas to Create the Most Stunning Websites

If you would want to put your start-up company on the web, it is necessary to create the most creative website that will catch people’s attention and will keep visitors from visiting your website. To be able to make your target market aware of the information, services and the products that you offer, making the first impression on your website count is a must. The impression should be developed by your creative website with the visitor’s mind considered to be able to create a more appealing website for your business. Here are some tips you can follow.

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Photo Credit: Shelby White via Pinterest

A Well Written About Page

Getting ideas on your target market requires feedback. A contact page, thus is essential to be able to create a relationship or a venue for communication between you and your client. Giving your email address to your client to allow them to contact you directly. The about is page on the other hand provides the information on what your company offers. Your home web pages should also link back to your Home page as necessary.

Website Aesthetics

Your website should be aesthetically attractive. The color selection should look nice and be readable. A light design would make it easier on the eyes of your visitors. Telstra unlimited internet included in Compare Broadband Australia’s website is a good example for this.

Professional Looking

Your website should be professional, in proper title pages. The content must be placed and unnecessary content must be avoided in a proper way. At first site, it should be able to show the visitor’s interest for continuing your website.

Small Size Pages for Easy Loading

Small size webpages must be comprehensive, good looking and loads fast. It only takes 6 seconds to catch your visitors attention. If you fail to catch their attention due to a poor loading website, you’ll end up losing a potential client in the process.

Texts

Fresh content is important. But the choice of text used in your website is also important. The background of your website should be light to allow your texts to be darker and to standout. All fonts should be chosen properly so that they can be easily available in any type of computer or browser. Surfing the site easy should be a prime consideration. Avoiding capitalized letters as much as possible is also important.

Background images and formats

You should keep your background images to a minimum unless you have a photography website. It makes your pages harder to load, view and read. Your image formats should be in GIF and JPEG mostly except for logos which preferably should be in PNG.

Hiring Talents Online: How to Find the Best Talent for Your Needs

Working online is one of the conveniences that we get to enjoy thanks to modern technology. However, there will come a time when you need to get an extra hand to be able to do all the work once you have managed to become successful and acquired a number of clients and projects online. This also allows you to have control over your free time, something you might have missed after being too busy with the projects and clients that you have acquired throughout your career online.

There are a lot of freelancing marketplaces where you can get talents and job seekers that can fill the need that you currently have. However, too many options can also make it too confusing for you to pick the right person, due to the overwhelming number of options in front of you.

Examining on whether a possible hire is indeed the right person for your requirement is a hard task. It is quite tricky and sometimes, it is really hard to find someone you can really trust. However, when the right approach is made, you can actually hire the right freelance writer, developer, designer or marketing expert that will be able to put a profitable input to your business.

Know whether what you need is experience or talent

You can get a professional with talent and experience but they may come at a high price. If you do not have the budget to get a professional with experience and with talent, you can go for a rookie that has promising experience. You can later on decide if that person is worth keeping or not.

Always ask for a portfolio

Your potential hire should be able to present proofs of their work, either from past clients or sample projects that they have related to your need. A resume seems to be insufficient to give you a practical idea of the experience or what the freelancer can actually do for you.

Ask for a sample project

If you require a specific set of skills for your freelancer, you might want to give a paid sample project for them. Some freelancers may not be interested in submitting samples, but if you pay them for doing so, you will most likely get a result that is a product of their effort. Doing so also identifies the strength and weaknesses of your freelancer.  From here, you can decide if they are trainable and if they can really work on what you need from your freelancer.

Creating a good professional relationship is another thing. It should be treated as a give and take relationship. Remember that both of you are actual people and not machines and that both of you are professionals. Treat them with respect and you will most likely beget respect as well. Trust on the other hand can be developed though time.

Meanwhile, below is an infographic on how to create that winning resume to get your first job online.

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Photo Credit: Popsugar via Pinterest

Turning Your Marketing Efforts into More Effective Campaigns

Content remains to be the ruler when it comes to the internet up until now. However, even though content remains to be king, the approach in content marketing is evolving and changing very fast. The death of internet marketers is far from being near but without an effective content plant, winning an audience becomes more difficult.  Businesses are still continuously developing changes fine tuning processes to be able to reap more results out of their marketing campaigns. Summarized below are some effective tips on how to improve and continuously perfect your content marketing strategies.

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Photo Credit: Getty Images via Pinterest

Always address your audience first

No marketing plan is enough if you do now know your target market well. Addressing your audience is the best way to create a content marketing campaign. Start with your buyer’s persona. What keeps them interested? What triggers their engagement? Know the basics of your target market such as their demographics, customer needs, preferences and hobbies as well as their limitations and pain points. Knowing what your target market desires and wants allows you to provide clearly what they need, thus catching their attention and keeping them engaged.

Creating standout content

There are practically several articles related to a specific need of your client. Standing out is necessary to allow your brand to get notices. This is where content optimization comes in. Provide timely, reliable and helpful content to your audience with clear keywords that are strategically located all throughout your article. It is also important to build interaction with your readers making your audience feel good and inspire them to share your content as well. Approach it like how you approach getting cable broadband plans. Know what you really need and then provide the best you can offer.

Create visually appealing content

Nobody would exert effort in reading dense and dark texts on website that is not reader friendly. Make sure that your text can be clearly read on your website, especially on mobile where most of consumers access their internet nowadays. Present your document clearly and avoid too many intrusive pop-ups and widgets that may interfere with your readers browsing and reading through your website.

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Photo Credit: Overstock via Pinterest

Track your key performance indicators

Knowing how much site visitors you get, content downloads, social shares, bounce rate, backlinks, CPC and conversion rates allows you to find rooms for improvement. This also helps you in knowing on what channels to invest and exert more effort with.

Personalized experience for your clients

Nothing beats a content marketing strategy that knows how to show empathy to its readers. Creating a specific content for a specific demographic of your large target market from time to time is an effective approach into tapping into a possible loyal following. Gain momentum with several small sectors of your target market by building content and resizing it for the specific audience that you intend to reach. Having dynamic websites and personalized emails have higher engagement and open rates reaching out to more customers.

New technology platforms are indeed creating changes on how consumers read and react on the content that businesses provided to them. Taking advantage of these new platforms and continuously providing useful content to your readers will make your content campaigns a success.

 

Tips to Consider When Buying a Laptop

Buying a laptop is considered as an investment. It is like buying a refrigerator, you need to buy one that satisfy your needs, within your budget and that can be beneficial for you for a long period of time. Thus, like buying a refrigerator, picking out a laptop should not be taken lightly.

Here are some tips you should consider to prepare yourself in making the best decision when buying a laptop.

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Photo Credit: The Sweet Escape via Pinterest

Size does matters

You should consider the size and the weight of your laptop. One basis for such requirements would be if the laptop would be mobile or stationary. Will you carry it often? If not, buying a large screened laptop that is heavy than the usual laptop is possible. If you will be carrying it around your back frequently, getting a lighter model would be a wiser option.

You should also consider the size of your keyboard. If you feel that a small or a bigger keyboard might put too much pressure on your fingers and wrists when typing, you might also want to consider this as a factor in purchasing a new laptop.

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Photo Credit: Microsoft.com via Pinterest

Choose your mouse

A laptop it will come with a built in touch pad, an alternative to the mouse, whereby the pad is controlled by the user’s finger movement.  For some people, this type of pad is uncomfortable and not easy to work with.  Before purchasing a laptop, determine what mouse options are available.  Test each one and determine which one best meets your needs.

Check your computer ports

If you have several other external computer hardware that would be connected to your laptop, go through your USB ports. It would be less complicated if you have adequate ports for your needs. Consider other external hardware like printers, scanners, digital cameras and external hard drives to make it simpler when connecting these devices to your laptop. If you are not sure, read the specifications of your laptops prior to purchasing.

Check your budget

Try not to overspend with when buying a laptop. Create a set of specifications that you need for your laptop, canvass existing prices and then set a budget. Stick to the budget that you have. If you think that your found the laptop but your budget is enough, you can wait it out and try to avoid the rush. If you still feel that the laptop that you found is indeed the laptop that you want after checking the specs and waiting it out, simply go for it.

Basic Article Marketing Tips You Can Follow

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Photo Credit: Educators Technology via Pinterest

Article marketing can do a lot for your business. You just have to know a few things and here are some tips to help you out.

  1. First, you have to make sure that whatever you are writing about is relevant. If you know for a fact that your product could be very useful, then do some research about it and then end the article with a link to your websites. Before you upload the article, check if the site you plan to put this has this as one of their topics.
  2. Just like what you read in the newspaper or see on television, the article must be both timely and newsworthy. This will allow you stay in touch with what is happening in the world. One good way is signing up with a site that gives you alerts with regards to certain topics.
  3. Some writers post one article and that’s it. Just like movie producers in Hollywood, you should post a sequel to this because there could already be new information available which you could share to the public.
  4. You should also make your articles viral. What this simply means is allowing other people to publish your article just as long as nothing is changed and you are given credit for it. Another way of doing this is offering your writing services to others which will become added revenue for you.
  5. Each article you write must be short and simple. It must be short so that it will not bore the reader. Simple so that they will be able to understand the message you are trying to convey.
  6. Just how many articles must your write to increase traffic? The good news is that you only need 2 to get things started. A good title will be “ how to do something” and “ x number of tips for something.” If this catches their interest, that person will most likely click on the link to your site and then buy something. The bottom line is that it increases web traffic.
  7. You can stop at just 2 articles to promote your site. If you have other products, you can write articles on it as well and then mention in the resource box. This is known as cross-referencing which a lot of webmasters allow their contributors to do.
  8. Aside from posting your written work in other websites, don’t forget to also put these in your own. If you have written 10 or more about the same topic, put these together to what is known as an e-book and then pass this along for free. Again, if people like what is written there then people wouldn’t remind reading it several times.

  1. Aside from posting in websites, make use of RSS feeds. There are plenty of them around so make use of it.

There are two ways to get into article marketing. The first is to write it yourself and just hope that people will appreciate your writing style. The other is to hire someone to do it. Some charge by the hour while others charge per word. It may be worth it if this increases traffic to your site.

By following these article marketing tips, it won’t be long before you get a lot of hits.

Aggressive Marketing Tips for Your Online Business

Aggressive internet marketing means full-blown marketing and promotions that exceed any businessman’s expectations. A business needs fierce internet marketing. No more, no less. How to make it low cost? Is that even possible? How can something so aggressive be affordable?

Luckily, you can avail of inexpensive aggressive internet marketing if you just look hard and good enough. Be keen and alert and know what’s going on in the online industry. The following questions will help you discern if your chosen internet site to do the marketing fits the bill.

  1. Does the company offer free website design?

Even if you know your HTML, it is still more advisable if a professional team does it for you. Some internet marketing sites offer free web design to make sure that your site’s needs are met. It’s a must that marketing is integrated to the web design.   If the company requires you to pay more than fifty bucks for the web design, then so much for straight-forward internet marketing! Look somewhere else just like when getting ADSL 2+ plans for your internet needs.

  1. How many keywords does your web site cater to?

Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.

  1. How search engine-compatible is your website?

Internet marketing is coined “aggressive” only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them. Find out if your internet marketing site is expert on search engine optimization.

  1. Do you know your competitors?

Affordable aggressive internet marketing pushes your business forward by taking note of your competitors. Analysis and evaluation of the competition is mandatory to figure out your shortcomings and advantages over them. If this feature is excluded from your internet marketing plan, you’re getting a mediocre deal.

  1. How efficient is the monthly marketing plan?

Usually, you’re asked to pay a monthly fee for the marketing plan. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO, competition analysis and keyword density.

If you’ve procured the right answers for the previous questions, then you can finally say: “Now that’s low cost aggressive internet marketing.”