Basic Article Marketing Tips You Can Follow

educators technology.jpg

Photo Credit: Educators Technology via Pinterest

Article marketing can do a lot for your business. You just have to know a few things and here are some tips to help you out.

  1. First, you have to make sure that whatever you are writing about is relevant. If you know for a fact that your product could be very useful, then do some research about it and then end the article with a link to your websites. Before you upload the article, check if the site you plan to put this has this as one of their topics.
  2. Just like what you read in the newspaper or see on television, the article must be both timely and newsworthy. This will allow you stay in touch with what is happening in the world. One good way is signing up with a site that gives you alerts with regards to certain topics.
  3. Some writers post one article and that’s it. Just like movie producers in Hollywood, you should post a sequel to this because there could already be new information available which you could share to the public.
  4. You should also make your articles viral. What this simply means is allowing other people to publish your article just as long as nothing is changed and you are given credit for it. Another way of doing this is offering your writing services to others which will become added revenue for you.
  5. Each article you write must be short and simple. It must be short so that it will not bore the reader. Simple so that they will be able to understand the message you are trying to convey.
  6. Just how many articles must your write to increase traffic? The good news is that you only need 2 to get things started. A good title will be “ how to do something” and “ x number of tips for something.” If this catches their interest, that person will most likely click on the link to your site and then buy something. The bottom line is that it increases web traffic.
  7. You can stop at just 2 articles to promote your site. If you have other products, you can write articles on it as well and then mention in the resource box. This is known as cross-referencing which a lot of webmasters allow their contributors to do.
  8. Aside from posting your written work in other websites, don’t forget to also put these in your own. If you have written 10 or more about the same topic, put these together to what is known as an e-book and then pass this along for free. Again, if people like what is written there then people wouldn’t remind reading it several times.

  1. Aside from posting in websites, make use of RSS feeds. There are plenty of them around so make use of it.

There are two ways to get into article marketing. The first is to write it yourself and just hope that people will appreciate your writing style. The other is to hire someone to do it. Some charge by the hour while others charge per word. It may be worth it if this increases traffic to your site.

By following these article marketing tips, it won’t be long before you get a lot of hits.

Aggressive Marketing Tips for Your Online Business

Aggressive internet marketing means full-blown marketing and promotions that exceed any businessman’s expectations. A business needs fierce internet marketing. No more, no less. How to make it low cost? Is that even possible? How can something so aggressive be affordable?

Luckily, you can avail of inexpensive aggressive internet marketing if you just look hard and good enough. Be keen and alert and know what’s going on in the online industry. The following questions will help you discern if your chosen internet site to do the marketing fits the bill.

  1. Does the company offer free website design?

Even if you know your HTML, it is still more advisable if a professional team does it for you. Some internet marketing sites offer free web design to make sure that your site’s needs are met. It’s a must that marketing is integrated to the web design.   If the company requires you to pay more than fifty bucks for the web design, then so much for straight-forward internet marketing! Look somewhere else just like when getting ADSL 2+ plans for your internet needs.

  1. How many keywords does your web site cater to?

Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.

  1. How search engine-compatible is your website?

Internet marketing is coined “aggressive” only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them. Find out if your internet marketing site is expert on search engine optimization.

  1. Do you know your competitors?

Affordable aggressive internet marketing pushes your business forward by taking note of your competitors. Analysis and evaluation of the competition is mandatory to figure out your shortcomings and advantages over them. If this feature is excluded from your internet marketing plan, you’re getting a mediocre deal.

  1. How efficient is the monthly marketing plan?

Usually, you’re asked to pay a monthly fee for the marketing plan. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO, competition analysis and keyword density.

If you’ve procured the right answers for the previous questions, then you can finally say: “Now that’s low cost aggressive internet marketing.”

Evaluating the Results of Your Internet Marketing Campaigns

Marketing your business online is a must. However, as an online entrepreneur, you have to prepare yourself with the fact that your internet marketing campaign is just a step in making it to the top. You should be able to identify if your marketing efforts are turning out to waste. This is by evaluating the response of your audience to your internet marketing strategies. Knowing this also allows you to identify where to invest more and where to work harder when it comes to internet marketing strategies.

DownloadPSD.jpg

Photo Credit: Download PSD via Pinterest

Evaluating the response of your Internet marketing can be done in a number of different ways. It’s just like evaluating the best broadband deal for your online business.

Customer surveys

These two are two of the most popular methods of evaluating the effectiveness of an internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is very crucial because this is a very basic step in identifying where your customer found you. This can help you adjust on which avenue to invest more and which avenue does not convert into sales.

Embedded HTML code

Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. This will help you decide on which advertising campaigns are bringing in the sales and which do not. You can also identify the type of approach in your visual advertisements work. Are banner ads converting more than header ads? Is in-text advertisement the best type of advertisement style for your product or service?

Website Traffic and Statistics

The response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.

 

What Makes a Perfect Article Title?

With online writing, an article title has to accomplish many things. It has to make it easier for the reader to find the article. It has to tell the reader what the article is about. It has to entice the reader to read the article. It has to be acceptable for submission to article directories. How do you accomplish all this in one title?

miceptic.jpg

Photo Credit: Miceptic via Pinterest

Sometimes you can’t. Still, you try to include as many elements of a good title as you can. The “best” or “perfect” title will be a different combination of factors for each unique article. Let’s look at what makes the title of this article work.

Take Note of The Keywords that You Will Use

They won’t read your article if they can’t find it. How do they find it? Most often now, readers use search engines. If you don’t have the keywords they are searching for in the title, it is less likely it will show up in their search results. In this case, there is good traffic for the keyword “online writing.” That is why it is in the title and will be repeated in this article a few times as well.

Avoid Click baiting

You can get cute with article titles, but if you don’t also let the reader know what the article is about in the title or description, you’ll have problems. A searcher may just pass on your article because he doesn’t know what it is about. He may click-through to read the article, then get annoyed when he finds that he was mislead. He won’t be likely to click over to your website then, will he? This article, by the way, is clearly about online writing.

Use Power Words when Writing a Title

Questions involve the reader, and make it more likely they will go beyond the title to the article. They want the answer, of course. That’s why I use a question for this article. The fact that you are reading this article hopefully shows that this was a good strategy. There is more than one way to grab someone’s attention though. Other good titles include words like “How To,” “Top Ten,” and “Easy Ways To,” as well as “You,” “Your,” “Free,” “New,” and “Best.”

Check the Formatting

Titles for online article-writing need to be acceptable to the owners of the directories, websites, and newsletters where you hope your article will be published. Good keyword optimization helps – you’re not the only one hoping to get traffic from that article. They also need to be a reasonable length, so they don’t look awkward on a page, or take too much room in a newsletter. Three to seven words is ideal although more words are okay if they are shorter, and perhaps fewer is better if they are longer.

Finally, you should always deliver on the promise of the title. You want the reader to not only read the article, but to feel like they got what they were looking for, and so can trust you. After all, the whole point of online writing is to get that reader to read right through the article to the resource box, where they can click-through to your website.