Why Better Designed Brands Stand Out?

Ever wonder why Apple and Samsung sell more mobile phones compared to any other cellphone brands? Similar to Monster and Red Bull compared to any other energy drink? Let’s simply put – it’s all about branding.

twitter.jpg

Photo Credit: Twitter via Pinterest

Yes, being up to date with the latest trend is important for you to capture the interest of the consumers, but the heart of any successful business lies on good marketing and branding. This is how you will introduce your product, the same way that you would let them know that you are better than the rest. You may have the best product out there, but if your position is not right – it wouldn’t sell like hotcakes.

Why do you need good branding?

brandon wenker.jpg

Photo Credit: Brandon Wenker via Pinterest

Gets Attention

Good branding will capture attention. Once that’s done, you may have a higher chance of selling your products and services. And from there, the consumer themselves might spread the word about it. We all know word of mouth is still the best advertising any company could get. Obviously, this would result to higher sales that can be equated to higher profit. No wonder there are some advertisers who would make controversial headlines just to get attention.

Creates Impression

When you brand your products or services, it is very important to make an impression to your targeted audience. And of course, you have to make a good one. Otherwise, you might already lose a potential client. Commercials that are conceptualized effectively often create an impression that lasts to its audience. Tag lines like “Just do it” is tantamount to the brand itself – Nike. Being able to create a phrase that can be referred to the brand interchangeably is indeed a very effective branding strategy.

ASOS

Photo Credit: ASOS via Pinterest

Brand Ambassadors

Big companies are really putting their money intro trusted and notable personalities as influencers for their products. Athletes, professionals and celebrities are the most usual ambassadors brands hire. Brands can also be associated with these people, thus these personalities are also taking good care of their reputation to be effective and outstanding representation of the brands that they carry. Broadband for seniors at Compare Broadband even get personalities that their clients can relate to for their products.

Keeps Retention

Even with such big names, successful companies spend a lot of their budget on marketing and branding their products to ensure that the consumers will keep coming back for more. Hence, you’d see ever changing logos, captivating taglines and even easy to sing jingle year after year. This is to ensure that the brand is at par with that of the consumers’ interests.

Brand Ambassadors

Big companies are really putting their money intro trusted and notable personalities as influencers for their products. Athletes, professionals and celebrities are the most usual ambassadors brands hire. Brands can also be associated with these people, thus these personalities are also taking good care of their reputation to be effective and outstanding representation of the brands that they carry.

Bottom line, if you want your product to sell, let it be known with marketing strategies, logos, brand design and even a catch phrase where your target market can relate with your brand.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s