Top Online Resources for Online Start-Ups

Start-ups always offer the surprise of something new. As entrepreneurs start their business – traditional or digital, there are always some good resources to consider to be able to upgrade and update the business as it is being introduced.

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Several online resources are available that can definitely help out building a start-up business. In addition, these given resources can make the work a lot easier and organized. As it innovates to a larger scale with additional benefits and advantages, these resources also provides new avenues to assist entrepreneurs in business start-ups and in the business process as they go along the road to success.

Now that most of the things and transactions are done online, these resources have been utilized online as well. Here are some of the great tools and resources for every start-up:

For interaction to customers

Drip, Intercom, and Mailchimp are some of the applications that can be used to allow interaction towards the customers. Usually, it is being utilized by various websites to have their potential customers and existing ones to subscribe and signups for e-newsletters. Mailchimp for example can be used to create a newsletter or an online flier to inform your clients with what’s the latest about your website or business. You can even send out a really nice flyer using the templates available in the website. Mass emails can be sent via this free service with just a few clicks on your mouse.

For managing projects and tasks

Asana and Trello are online applications that can be used by the start-up team to organize their tasks and manage projects that should be implemented in their designated timeframe. These tools can also allow members to collaborate and interact regarding their tasks at hand. These tools serves as online work boards where both parties or a group can monitor the workflow and the tasks that needs to be attended too in a business, on a daily basis.

For file backups and safety

Dropbox and Google Drive can save files and be a backup of everything needed for the business. Both platforms also allow sharing of files to an email so other members can fully access the files. You can also conveniently access your data anywhere via a PC, mobile gadget or your Smartphone.

For Surveys

To know more about what customers think about the business, certain researches and surveys may be necessary. Survey Monkey can help entrepreneurs to make surveys possible. Moreover, it is easy to use and can be interpreted quickly for establishing new business tactics, strategies and the like. You can also create an online pool via Google Docs and easily gather the information that you need from your clients with the help of a single link sent out to them.

These tools can basically help you get through with y


Tips to Do Better Online Marketing

Keeping online marketing alive is a big challenge as things further innovate and change in a short period of time. Keeping ahead of the game or even just align with what others are doing is a must for the business. In addition, going with the competition can help a business to at least adjust and create an edge towards what other businesses are offering. Moreover, maintaining a better online marketing strategy, one effective for the business and target market that you have is one key to success.

To keep up the hype and with the online competition, here are some tips to do better online marketing:


Businesses should not play it way too safe. The range of posts being advertised creates more interest towards a larger network across. Advertising can get the business rising anywhere, but of course, if done right. It is also important to find an advertising platform which suits and fits your business niche and target market. Selling produce, for example, requires advertisements on the local paper or flyers to be able to reach out to your target market. Selling website templates on the other hand requires online advertising since most of your target market will be online as well.

Power-up the Website

Online marketing starts with the website and the website alone. A website, your online platform for selling or the venue where you introduce your business should be clear, complete and professional to create a positive image for the business. Checking the back-end of your business to ensure that Google will be able to crawl into your pages is also a must. Businesses should create great content, images, and all necessary information about the business or product that they offer. The website must be the businesses’ one-stop-shop for everything. Cable broadband Australia and other internet service providers is necessary to keep up with the needs of a website online.

Search Engine Optimization

To put a backup on the website presence and advertising, the business online identity and presence must be present in all forms – especially in various search engines. Potential customers can take the road of searching a certain product or services online and thus, search engine optimization is needed. SEO might be a lot to do and must be maintained, but for business and strengthening web presence, it is worth it.

Less is More

Businesses must not abuse the use of social media, website and other online avenues. Businesses must concentrate on doing things and offering them straight-forward. Telling a good story is a must for products and services as they get through straight to potential customers. Misleading advertisements and deceitful marketing techniques is harmful for your business in the long run.

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Should You Seek For A Start-Up Mentor?

Starting a business is crucial. There are a lot of questions that will go around your head aside from the excitement and the eagerness of being able to start something you can call your own. Sticking to what you want and you feel is right for the business is what can drive you to pursue it. But, as part of a growing rational business, it is healthy to ask for a trustworthy opinion.

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Entering the business scene is not for the faint of heart. It is a very gruesome process, but the rewards that you will reap as you reach success are things you can be really proud of. Being an entrepreneur takes courage, discipline, skills, a little bit of luck, determination, careful planning and experience. However, for those who are just starting out with their business, expertise and experience may not be necessary included in their capabilities lists. This is where having a mentor comes in.

Asking a professional and seeking help from an experienced business person can help lessen the burden that you may face in starting with your business. It is also important that you know the following:

Know what you want

Or know what you want from your trusted mentor. Would you want to seek operations advice from him or the marketing side? You need to establish what it is exactly you need him for. Access your strengths and weaknesses, from there, you can start asking questions and advices on the areas where you need his help.

Get an expert

In order to start your business and keep it moving, you must have a trusted mentor who is already an expert on what you want him to do with you for your business. He must know how to answer questions bothering you and have a good judgment whether an idea is good for your business or otherwise.

Let him know your goals

Getting a mentor means laying down what you have in mind. Let your mentor know your goals so you both can be on the same page as you go on doing the business together. Letting him know what you want to achieve can bring also passion to him to fully help you on your journey.

Moreover, having a mentor will help you find tranquillity by looking at what other cannot see. A mentor can provide ideas and opinion outside of your emotional space. Sometimes, when we are too eager to pursue a certain business idea and project, you tend to be emotional about. Emotions should always be separated and should always be in check when you are running a business. A trusted mentor can easily keep you in check when it comes to the decisions and ideas that you would want to implement in your business.

Practical Marketing Basics for Online Start-up

For every business start-up whether traditional business or online, marketing is a must. This will help to establish, strengthen, and sustain all necessary foundation that must utilize all throughout the business phase. Without an effective marketing strategy, your business will most likely remain stagnant and will not flourish, making your entrepreneurial project, fail in the future.

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Moreover, in the line of advance technology and start-up support, online marketing is one of the potential avenues to explore and fully concentrate on. The birth of online marketing and the combination of traditional marketing strategies is the key to great campaigns and methods that will eventually help a business achieve incremental sales and loyal customers.


Here are some of the practical marketing strategies and basic tips that can be considered for the online start-up:


Identify the market and the business leverage

This is where everything will start. Businesses, in general, must identify a target market, potential ones and even the niche. Identifying all of this will increase the chances of your business being successful. Knowing if your business is feasible or not is the first step any entrepreneur should have in mind. All of these will increase the business leverage. Once the leverage has been identified, it is finally the time to make the most out of it.

Utilize Social Media

Nowadays, social media is everything. Making use of social media is necessary to establish the business’ web presence. Aside from the website, social media gives life to whatever shareable content you create; and thus, increasing web traffic and builds interaction towards online customers and your additional potential market.

Focus on Content and Images

The product or services’ content and images is now the real-deal. These will speak for the business as a whole and will carry on once fully shared in social media and on the website. Branding with images and online promotions is the key to spread the word about the business and what it actually offers. One good key to providing great content and image is to find the business and story.

Effective Tools for Your Business

Broadband unlimited, software and online tools are just some of the tools that will help you on your start-up and during the progress of your business. Without a reliable internet connection, extra time, effort and stress will hinder you and your business in achieving its goals in time and efficiently.


SEO is one of the most considered strategies for online businesses. In order for the business to open the hype of search and various needs to the public, a business must be searchable online too. Nowadays, people are so keen to utilize the internet for almost everything in the day which is why it is best to establish the business web presence to make the success more reachable.